9 Ways to Get More Traffic from Guest Blogging

Almost everyone and their dog has a blog these days. But is your blog actually getting traffic?

Are you spending quality time creating valuable posts only to realize that barely anyone is reading them? If so, don’t worry. That’s completely normal. My blog used to be like that.Guest Post


But, then, I started guest blogging.

And nothing changed.

What? Guest blogging didn’t help? Isn’t this suppose to be a post promoting guest blogging?

Yes, this post is about guest blogging. It’s about how to tackle guest blogging successfully, because if you don’t know what you’re doing, it won’t help your blog as much as it should.

If you don’t already understand the amazing benefits that come with guest blogging, here’s a brief recap:

Guest blogging helps you gain traffic, get in front of your audience, and boost your SEO ranking in a cost-effective way.

It helps you gain traffic because you’re able to get in front of a large and relevant audience—If you can’t beat ‘em, join ‘em. Plus, you establish credibility and authority by providing a valuable article and being shown on a reputable site. Once you provide value, these readers will go to your site.

It also earns you backlinks. Backlinks help your SEO ranking. On top of that, having an article on a highly-ranked site means the post will rank higher on a search engine than it would on your lower-ranking site.

But if you want to get traffic and email subscribers from guest blogging, you have to do it right. Here are nine tips for getting more out of guest blogging.
Determine Who Your Customers Are

Guest blogging isn’t going to help you very much until you know who your audience is. How can you hit a target if you don’t know where to aim?

Are you looking for grandmas living in Florida? Teenagers applying for colleges? Small business owners who want more customers? Take some time to think about who would find the most value from your content, products, or services. Remember, if you try to write for everyone, you often write for no one.
Determine Where Your Customers Are

After you’ve determined who your customers are, you’ve got to figure out where your target audience is. Where do they “hang out” online? What do they read?

You want to figure out what sites your customers visit and which are relevant to your products, services, and content. Here are a few ways to figure out what your customers are reading.
Customer Development Interviews

Sometimes it’s as simple as just asking your customers. Asking your customers what they read is a great way to figure out where to guest blog. Here are some customer development questions I have asked to figure out what people read: What are your favorite blogs? What are your favorite news sites? What sites do you read for news and educational content related to your industry?
Search on Google

Search for the words your customers are likely to be searching for. For example, if your customers are content marketers, you could search “content marketing” or “content marketing blog.” You could also search for the specific topic(s) of your article, such as guest blogging, email marketing, public relations, etc. Because Google is pretty good at its job, these sites are likely to be the best, and because they are ranking high when you search, they are likely to have a lot of traffic.

Before you search, make sure you’re searching the right terms—the terms that are being searched by your audience. You might be surprised by what you find. I thought that “startup ideas” would be a common search term, but it turned out that “business ideas” was about ten times more common.

Start with Google keyword planner to determine those common search keywords and phrases. Enter in some ideas, and the tool will show you how much search volume it gets and make suggestions for other relevant and popular search terms.
Audience Intelligence Tools

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If you already have an email list and/or social following, you can learn more about your audience and what they read.

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